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I Started My Business To Save My Husband’s Life

We all have our own story about why we got into business in the first place.

Maybe you had a job you hated.

Maybe you got made redundant unexpectedly.

Maybe you saw a problem that you knew only you could fix, and you knew that you had to do it on your own.

Today, I want to tell you mine.

A few years back, my husband and I were working LONG hours to make ends meet. He was a long-distance lorry driver, and I was managing a hostel for teenage parents.

As you can imagine, my job was pretty intense.

We were getting by, and I didn’t see him as much as I’d like, but you got to do what you got to do.

Until something happens that shows you exactly what’s going on in your life.

I came home from work one day to find him shaking like a leaf.

He’d fallen asleep at the wheel, and he’d literally been just a few feet from crashing into the back of another lorry, at a high speed.

This was my wake-up call.

We stayed up until the early hours of the next morning, and we planned out our business.

Just a few weeks later, I was a full-time entrepreneur.

And truth be told, I didn’t have time to mess around with low-priced packages.

In fact, I didn’t even consider it.

Not for one second.

Going PREMIUM was the only option if I was going to break us out of the situation we were in, get some cash coming in, and change our lives for good.

My business has changed since then, but my philosophy has always remained the same.

Premium pricing gives you freedom.

Premium pricing is what gets results, fast.

And premium pricing is also the BEST way to create transformative change for your clients, as well as yourself.

Some people believe that it’s just about the money. They’re wrong. It’s about big change for you, and for the people who you work with.

I’ve never looked back since that day. Once you master the art of premium client enrollment, neither will you.

Petra

Please share below, why you started your business
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