July 11, 2016 Petra Foster

High End Rollers TV, Marketing, sales, visibility

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How To Get FREE Media Attention For Your Business

Duration 37.56

On this episode our guest is Janet Murray UKs top journalist and PR Coach, who has written for The Guardian, Independent, BBC, Daily Mail, and has made dozens of TV and radio appearances

As a journalist, Janet recognized that PR companies often sent her poor pitches to get into the media and out of frustration she became a PR coach teaching entrepreneurs and small business owners how to get media coverage.

Janet shares with us How To Get Free Media Coverage For Your Business

What we cover in this episode

The importance of building your social proof as a credible influencer to attract high end clients
How having a business story will assist you to get media coverage
Know why want media attention and who do you need to get in front of
How can you add value and be an asset to a journalist or publication
The exact steps to take to get featured in a magazine
How to find journalists online
How to find requests from journalists on twitter use #journorequest #helpareporterout
Which media inquiry services to use, such as response source, journo link and source bottle
How to make it easy for journalists to find you for media coverage
Janet shares what journalists are looking for