Personal Branding Helps Network Marketers Create More Sales, Guaranteed!
Are you a network marketer who is struggling to stand out from other network marketers in the same company?
Are you stuck in a rut because you’re marketing on social media, but struggling to build your team and sell your products?
I’m about to share with you a better way to grow your home-based business so that you get visibility, create more sales and build a bigger team. However, this is the complete opposite of what your up-line has been telling you.
The best way to grow your network marketing business online is to create your own personal brand. Personal branding is essential if you want to create more sales and build your team. All top leaders, whether they are in network marketing or run their own business, have created a personal brand for themselves. They have established themselves as leaders in their industry and so can you.
You will no longer have to be chasing people to look at your business opportunity by spamming them. You can be individual and authentic by becoming a personal brand. This will make a huge difference in your business, as well as your marketing strategy.
Here are 7 tips to show you how personal branding helps network marketers create more sales.
1. Have your own website.
Yes, I know that the company you represent has strict guidelines, in terms of not being able to use their logos on your own website. So, you will need a personal website around your own name, so that you can share your story and create your personal brand. If you have a popular name like Mary Jane you could use something like www.makemoneywithmary.com
2. Build your database.
Invest in an email marketing system, such as Mail Chimp or Aweber. Some email marketing platforms are free. You will need an auto responder, which is a paid for service, to build your list for following up with your potential prospects.
3. Invest in a CRM system.
CRM stands for Customer Relationship Management system, they can be pricy or inexpensive, depending on the type you want. To get you started you can use a free CRM system like www.capsulecrm.com. The CRM will keep you up to date with the conversation that you have been having with prospects. It has a scheduler so that you can keep on top of the calls and follow ups that you have to make. Having an effective CRM system for your business is essential.
4. Establish yourself as the expert.
No matter the type of company that you’re in, you need to position yourself as the expert. This is basically showing people that you are a leader and you have knowledge about your product and your business. People want to connect with experts, so they will join your team. If you establish yourself as a leader in a particular area of network marketing then you will have people who will want to emulate you.
Establish you as the business, not the company that your represent. This is very important to differentiate yourself from the pack
6. Likability factor
When you have your personal website, write your story. Tell people what has the product done for you, how your life changed once you joined the company and show how you can help someone to make a difference in their life.
Be authentic and transparent. People do business with people they like, know and trust. People will see that you are a real person and you will be real with them. You will attract people just like you.
7. Focus on emotional benefits
This one is so important. Focus on the emotional benefits of people joining your team or using your products. We are emotional buyers. Think about the last thing that you brought, how did it make you feel? How can you connect emotionally to your prospect?
Rather than just talking about the features of the products, talk about the products emotional benefits. You can only do this once you know who your target market is and what their biggest problems are. When you lay that foundation you will easily be able to communicate the emotional benefits and marketing won’t be so difficult.
Here are the 7 tips to show you how personal branding helps network marketers create more sales. You are not your company or its products. Its products are a tool that you use to make people free and liberate them from the daily drudgery of a 9-5 job, or freedom in their health and wellness.
Schedule a talk with me, HERE
let’s create your expert status in your network marketing business.