Does Your Business need a Tagline?
According to Wikipedia, the definition of a Tagline is a small amount of text which serves to clarify a thought for, or designed with a form of, dramatic effect.
Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.
So why should your business have a Tagline?
Well its to create a memorable dramatic phrase that will sum up the tone of your business, which reinforce and strengthens your audience’s memory of your product or service. Large companies such as KFC may hire a specialist company to create a tagline for a brand or product. Or you and your friends may brainstorm and come up with one that’s witty and fits your personality.
One tagline that i absolutely love is by my friend Steve, his business is called Impact Waste Specifics which supplies waste and recycling equipment, based in The West Midlands, Steve’s slogan is ‘Always happy talk rubbish‘ this tagline is perfect for so many reasons. One of which, i don’t think he minds me saying, but Steve is a talker, he can talk a lot lol, but this is brilliant, because this slogan is one component of his brand, its fits his business in terms of his recycling and his own personality because he is talkative and as you know,
You Are Your Brand.
When a tagline is well thought of, it will reinforce a company logo to give the product or service a brand identity. If you don’t have a logo and want one it would be a good idea to create a logo first. Then the slogan and the logo can work together to create stronger brand identity.
You want it to be short and sweet so it is easy to remember. This way your new customers get to know you and your current customers stay loyal.
Something that is clever and funny will increase it’s mental staying power.
I chose ‘Unleashing Your Expertise’, because i do what it says on the tin, I make you get recognised by your ideal clients so they find you and invest in your products and services.
Think about the characteristics of your company, product or service.
Answering these questions will give you help writing a slogan:
- What do you like about your product?
- How does it improve peoples lives?
- How is it better than your competition?
Be sure to know what’s going on in your industry, keep your ears close to the ground and you eyes open.You want to develop a slogan that will make your product appear to be the best and answers the above questions. Your slogan must be timeless, because hopefully it will last for generations.