5 Ways Your Transformational Brand Message Will Accelerate Your Coaching Business
In today’s crowded market, it’s not enough for coaches and consultants to simply call themselves “health coaches” or “personal finance consultants.” You need a truly transformational brand message, one that clearly communicates exactly what you do and what kind of client you’d like to attract. Then you can appeal directly to that target market and win more clients than you would with a vague message.
Here are five ways a transformational brand message can accelerate your coaching business:
1. You’ll find the right clients.
If you call yourself a “weight loss coach,” you’re delivering a vague brand message that is unlikely to resonate with potential customers. Call yourself the “lose 100lbs coach,” however, and you’ve immediately attracted a specific group of clients who will see you as the obvious expert for their needs.
2. Others will spread the word.
When you can clearly communicate exactly what it is you do, people will think of you and pass along your details when they see friends or family members struggling with the problems you can help to solve.
3. You’ll stand out from the competition.
With a truly transformational brand message, you’ll rise above the crowded market for coaches and consultants and attract more clients than the rest.
4. You’ll do your best work.
When you are doing something you truly love – the work you were born to do – you’ll do your greatest work and make the biggest impact you can in life. Since most coaches and consultants are truly in it for the love of the job, making a big difference means true job satisfaction. Which brings us to…
5. You’ll love every day on the job.
When you enjoy your work, work won’t seem like work anymore. You’ll be excited about every meeting with a new client and ready to help them become better at whatever it is you specialize in. Your transformational message will transform you, too!
Still not convinced you need a transformational brand message?
There’s one more thing you should consider: coaches and consultants who attract clients that are a true fit for their unique skills and expertise are much more likely to build long-term relationships with those clients, and therefore they don’t have to work long and hard to constantly attract new clients.
With a unique transformational brand message, you’ll enjoy a steady workload, and even better, a steady income – that’s something every coach can get excited about, You can book your 2 hour brand clarity today.