The one thing as business owners you must get into your system early on, is that not everyone is meant to be your friend, customer or client.  Its human nature to want everyone to you like, and your product to be appealing to everybody. But this is a LIABILITY AND KILLING YOUR BUSINESS.

Your personal brand, must look and feel like you, but you will not appeal to everyone, so don’t feel like you have to. You have a set of values and beliefs systems that make you who you are, and if you go against them, you will be operating in sacrifice.  Operating in sacrifice often leads to you not doing your absolute best, because your trying to please everyone, your marketing is inconsistent, unclear, unauthentic, not memorable, not meaningful, and not personal. So you go with the flow, instead of taking the lead.

So what do you want?

Polarisation,

You want to polarise your audience , give them the tools to figure out if they like you or don’t like you. When you start being honest about who you are, you will draw the right people to you, and these are the people that you want to work with.  They will love what you do and remain loyal to your brand.  As business owners you choose your clients, you choose who you want to do business with.

So how do you do this??

In order for you to develop your personal brand, you must define it. Then your brand defines you and speaks for you. When you define your brand you become fully self expressed, you will attract clients who understand and get you.

There is something amazing about your being you about being honest, about the brand that you are creating.

Are you ready to create to gutsy, dynamic, respected, courageous personal  brand?

Speak to me about it.

Want to book a Brand Discovery Session with me, lets talk here